Membership Figures continue to rise
The institute is growing at a phenomenal rate, we are now (January 2008) already 15% up on the intake of new members for the whole of 2007.
Spring Study Tour - NOW SOLD OUT!
Places are filling up fast for Spring Study Tour - We are limited to numbers so members please return your reservation requests ASAP.
(Please book early to reserve your place for the Autumn Study Tour!)
New Research
We have just retained a new research company in order to help us gain a fuller understanding of what more we could be doing now for our membership and in addition, gaining a clear understanding of the existing trends in our Industry - We shall share these findings with you over the next couple of months
Trends 1.
-An Interesting extract from a recent article we came across on general coaching and it is still relevant TODAY!
The 2004 training and development survey finds that coaching is seen as a more effective method of learning than training courses: only 16% thought that training courses were the most effective way for people to learn at work. However, 96% of respondents thought that coaching is an effective way to promote learning in organisations’. Coaching is also seen as a key way to reduce ‘leakage’ from training courses and therefore improve their effectiveness.
However, the survey also finds that the coaching industry needs to tackle negative perceptions and work together to address concerns amongst HR buyers relating to a lack of accreditation and regulation of providers. Only a third of respondents believe there is sufficient regulation and accreditation of the coaching industry.
Jessica Rolph, CIPD Learning, Training and Development adviser, says, "Businesses and coaching professionals must join together to push for greater professionalism across the industry. If pressure is exerted to secure minimum expected standards, qualifications and results, the ‘cowboy’ operators will have no option but to conform."
"If coaching is taken seriously and is properly managed, it can increase business competitiveness as well as helping individuals attain their potential. However, a number of issues currently exist that may prevent coaching fulfilling its potential: few organisations are training their managers, there is still confusion about standards and terminology, and little evaluation is taking place."
Over three-quarters of organisations are now using coaching but only 6% have a written strategy for the coaching of all staff. Line managers are the chief deliverers of coaching but only 14% claim coaching skills training was compulsory for those who manage staff.
"Organisations need to get strategies in place to maximise the impact of coaching for their organisation. This will ensure they get the desired business benefits and that employees receive the best learning available," says Rolph.
Trends 2. ......Coaching industry in Decline?
Interesting, that we read in other on-line articles that the coaching industry is in decline; when all of our membership are reporting a significant increase in both new business opportunities and further increased levels of work with existing clients!
These reports are based primarily on the responses of unqualified, non-executive level coaches who are finding that Executive Clients are now demanding higher levels of service provision, together with the back-up of a professional standard of service delivery, proving that clients are becoming more aware of the differences of professionalism across the industry.
Executive Council Elections (January 20009)
The new List of Executive offers has been published on the membership forum for your information.
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